Public Relations & Communications Campaign: Created a compelling value proposition, verbal brand identity, and consumer benefit language • Built and managed a communications program with public relations, social media campaigns, influencer campaigns and trade show awards.
Pure Spoon, maker of organic, plant-based, refrigerated baby food • Pioneer in category
• Secured top-tier media coverage resulting in over 32 million media impressions: Huffington Post, Working Mother Magazine, L.A. Parent Magazine, Macaroni Kid, Austin Chronicle, KVUE-TV, Austin American- Statesman, New Hope 360, Houston Chronicle, Phil Lempert Supermarket Guru, MomTalk Radio, Food Navigator, Food Technology Magazine, Supermarket News, FOX 26-TV, Food Business News, Whole Foods Magazine, Texas CEO Magazine, Frozen & Refrigerated, Gourmet News, Food Processing Magazine, Food Navigator, Austin Food Magazine, FOX 7-TV, and NOSH
• Influencer campaign: Secured 42 top-tier Healthy Mom influencer product reviews: Created a Pure Spoon influencer campaign • Top-tier Healthy Mom influencers posted Pure Spoon product reviews and photos of their kiddos enjoying Pure Spoon• Developed a social media campaigns: Top-tier Healthy Mom influencers hosted Pure Spoon giveaways on their social channels, which drove social followers because to enter the contest you had to follow Pure Spoon on social channels.
