Public relations: Created and implemented an integrated public relations campaign that resulted in over 8M media impressions
• Including: Securing national media coverage, product reviews with top-tier influencers campaigns and trade shows
Oriya Organics, ultra-clean plant protein
Oriya Organics had low brand awareness and no previous media coverage
Built an integrated three-part public relations plan, secured national media placement
Awards: Secured awards for “Best New Product” at ExpoEast, one of the U.S.’s largest natural food company Secured top-tier national media with Vitamin Retailer, New Hope 360, BevNetNosh, KABC-TV, Los Angeles largest news station, Nutraceuticals World, Natural Products Insider podcast and NutraIngredients USA.
