Engagement and brand storytelling are at the heart of our approach.
Every brand has a unique story, and is our mission is to architect that narrative that tells your unique story, captivates audiences, and leaves a lasting impression on the media. We use a 360 communication strategy and seamlessly weave together strategic planning, media relations, public relations, social media, events, awards, thought leadership speaking opportunities, and influencer campaigns to craft narratives that resonate with media and your audience.
We utilize a 360 strategy – integrating media relations, social media, influencer campaigns and content creation, thought leadership, events and activations – based on a strategic annual plan
White papers, videos, marketing collateral, bylined articles, email marketing campaigns and photo shoots
Develops 90-day content calendars
Creates content
Builds target market profile based on metrics
Develops influencer campaign concepts
Manages and executes influencer campaigns
Creates influencer toolkits including post guidelines and company briefs
Proactive storytelling
Drives company narrative across trade, consumer and business media
Delivers media value reports measuring effectiveness
Coaching for media interviews
Creates and manages activations
Secures “live-at-the-trade show” media coverage
Secures trade show and event thought leadership speaking opportunities