Red Door Communications

Red Door Communications > Projects > GuruStorms, a B2B tech company
Stratgeic Planning

GuruStorms, a B2B tech company

Created and executed a successful public relations SXSW product launch that exceeded KPIs
• Built successful media strategy

What would make GuruStorms, a B2B tech company, stand out in a
plethora of new tech companies at SXSW?

Entered GuruStorms in SXSW Interactive’s Accelerator contest, which is similar to Shark Tank in that tech founders pitch a panel of experienced VC

• Successful SXSW media launch: Developed media relations strategy

• Led proactive storytelling

• Researched and built relationships with reporters

• Developed and edited media messaging and briefing docs

• Media coached CEO for SXSW Interactive Accelerator contest

• Media coached CEO for interviews: Developed interview media messaging and strategy

• Secured national media coverage: KXAN-TV, KEYE-TV, USA Today newspaper “Technology” section, Austin American-Statesman technology section, Venture Beat, Thrillist Austin, Read/Write and USA