PR & Communications Campaign: Created a compelling value proposition, verbal brand identity and consumer benefit language
• Built and managed a communications program with public relations, social
media campaigns and influencer campaigns
Chapul Cricket Bars, makers of cricket protein bars
• Influencer campaign secured over 94,000 media impressions with five top-tier Healthy Mom influencers. Created a Chapul Cricket Flour Recipe influencer campaign
• Top-tier Healthy Mom influencers created custom recipes and baked goods using Chapul Cricket flour. The influencers posted a Chapul Cricket flour product review and photos of their finished baked goods using Chapul Cricket flour
• Developed a social media campaign: Top-tier Healthy Mom influencers hosted a Chapul Cricket Flour giveaway on their social channels, which drove social followers because to enter the contest you had to follow Chapul on social channels
• Secured top-tier national media coverage resulting in over 32 million media impressions: Fortune Magzine, Food Business News, Food Navigator, KABA-TV (Los Angeles’ largest TV news station), BevNet, NOSH, Greenville News, NOSH, Orlando Sentinel & Atlanta Journal-Constitution
