Leads an integrated public relations program that increased media impressions by 671%
Utilizes a 360 strategy – integrating media relations, social media, influencer campaigns and content creation –based on a strategic annual plan
JBTAvure, the global maker of enterprise B2B food technology, HPP
• Increased media impressions by 671%: Built a public relations program that integrated media relations, social media campaigns, influencer campaigns, digital marketing campaigns, awards and thought leadership speaking opportunities that increased media impressions by 671%
• Drove 56.5% increase in follower growth across all social media outlets
• Increased engagement on all social media outlets by 293.7%
• Increased message volume by 458%
• Twitter up 56%
• Facebook fans up 36.3%
• Launched Instagram, up 100%
• LinkedIn followers up 45%
• Increased monthly email marketing campaigns open rate by 23%: Wrote stories, interviewed team members and clients, featured industry trends and created images
• Obtained thought leadership speaking opportunities at top international trade shows: Pack Expo, IFFA, Process Expo and Anuga
• Secured national media coverage: New Hope 360, Food Processing Magazine, Food Navigator, Cooking Light Magazine, Packaging World Magazine, ProFood World, Prepared Foods Magazine, Pet Food Processing Magazine, Beverage Industry Magazine, Dairy Industry Magazine, Food Business News, MEAT + POULTRYMagazine, National Provisioner Magazine, Independent Processor, Deli Market News, Food Technology Magazine, Food Engineering Magazine, Food Network’s Hungry Girl and FoodBev, a UK industry publication
