GuruStorms, a B2B tech company

Created and executed a successful public relations SXSW product launch that exceeded KPIs
• Built successful media strategy

Challenge

What would make GuruStorms, a B2B tech company, stand out in a
plethora of new tech companies at SXSW?

Solution

Entered GuruStorms in SXSW Interactive’s Accelerator contest, which is similar to Shark Tank in that tech founders pitch a panel of experienced VC

Results

• Successful SXSW media launch: Developed media relations strategy

• Led proactive storytelling

• Researched and built relationships with reporters

• Developed and edited media messaging and briefing docs

• Media coached CEO for SXSW Interactive Accelerator contest

• Media coached CEO for interviews: Developed interview media messaging and strategy

• Secured national media coverage: KXAN-TV, KEYE-TV, USA Today newspaper “Technology” section, Austin American-Statesman technology section, Venture Beat, Thrillist Austin, Read/Write and USA Today.com

Beyond their impressive results, Red Door is a pleasure to work with. Their team is responsive, collaborative, and consistently go...

Joyce Longfield

Vice President & Principal of HPP Applications, Good Foods Group, LLC

Red Door consistently secures strong media coverage. Also, they turn our complex tech jargon into stories that resonate with journ...

Dr. Errol Raghubeer

Sr. VP, HPP Science & Technology, JBTAvure

Red Door successfully provides us with the kind of media exposure that connects us with our target audience and industry peers. Be...

Kevin Kennedy

North American Sales Manager, JBTAvure