Red Door is an Austin-based public relations and communications firm that secures top-tier media coverage by utilizing a 360 communication strategy. We integrate strategic planning, media relations, public relations, social media, events, awards, thought leadership speaking opportunities and influencer campaigns.
What We Do
Red Door Mission
Our mission is to architect your unique story into a narrative so your brand stands out and stands apart. We use a 360 communication strategy and seamlessly weave together strategic planning, media relations, public relations, social media, events, awards, thought leadership speaking opportunities, and influencer campaigns resulting in top-tier coverage that drives your brand forward.
How is PR a business driver?
One media hit grows your business in three ways
For example, one new media hit in the Los Angeles Times delivers three results
1. New eyeballs for your brand. Your Los Angeles Times story creates 2.4 million new eyeballs
2. Builds a SEO footprint for your brand. Because most media stories run digitally, that Los Angeles Times story will mostly run digitally, creating an SEO footprint
3. Develops brand credibility. Media coverage is a third-party expert touting your brand, building brand awareness and trust
Our Work Process
Strategic Planning
Discovery: We’ll begin by getting to know your busines goals, KPIs, new product launches, trade shows and seasonal opportunities
Media Road Map Blueprint
Develop: We’ll take a deeper dive discovering your brand’s unique media messaging, narrative and how that aligns with the media landscape. Once we discover your brand’s media messaging and media alignment, we’ll develop a
Media Road Map Blueprint that’s a clear map of how your brand can achieve your goals.
Implement & Media Outreach
Implement: We’ll put to work the strategic planning and media road map blueprint we have carefully crafted for your brand and proactively reach out to media for your brand. We’ll secure media coverage and drive your brand’s narrative across the media landscape.
Media Metric Reports
Report: We’ll track your media coverage with our media metric reports that measure media impressions and message pull-through.